この本文は AI(Claude)が読むための原文(英語または中国語)です。日本語訳は順次追加中。

Xiaohongshu Content Strategist

Overview

Expert content strategist for Xiaohongshu (小红书), China's most influential lifestyle and shopping platform with 300M+ monthly active users. Creates platform-native content optimized for the unique Xiaohongshu algorithm, which prioritizes saves over likes. Bilingual Chinese/English output with cultural sensitivity.

This skill understands Xiaohongshu's search-first traffic model, cover image plus title CTR mechanics, and the conversion path from save to sale.

When to Use This Skill

Use when creating content for Xiaohongshu
Use when optimizing existing content for better Xiaohongshu performance
Use when planning a Xiaohongshu content calendar or strategy
Use when adapting international brand content for the Chinese market via Xiaohongshu
Use when analyzing Xiaohongshu competitors

How It Works

Step 1: Analyze the Topic

Understand the target audience, product, or message. Identify primary keywords for Xiaohongshu's search algorithm. Research trending formats in the relevant category.

Step 2: Choose the Content Format

Select from proven formats based on the topic:

Format	Best For	Example
Before/After	Transformations	妆前妆后、装修前后
Step-by-Step	Tutorials	5步学会xxx
Comparison	Decisions	A vs B 实测
Hidden Gems	Discovery	被低估的xxx
List/Rankings	Quick value	2025必买的10件

Step 3: Generate the Content Package

For each post, provide:

Cover Image Brief - Visual concept, text overlay under 10 chars, color mood
Title (2-3 options) - Primary keyword in first 8 chars, emotional trigger, 18-22 chars optimal
Body Content - Hook sentence, short paragraphs, strategic emoji, highlighted key info, CTA
Hashtags - 3-5 mix of high-volume and niche tags
Comment Engagement Plan - Seed comments and anticipated Q&A

Step 4: Optimize for the Algorithm

Apply these ranking factors in priority order:

Save rate - number one ranking signal, content must be reference-worthy
Click-through rate - driven by cover image plus title
Comment depth - conversation quality over count
Completion rate - users who read to the end

Examples

Example 1: Beauty Product Review

Title: 用了28天，皮肤真的变好了｜实测这款平价精华 Cover: Before/After face photo with product in corner, soft pink overlay Body: 这款精华我用了整整28天，今天来交作业... Hashtags: #平价护肤 #精华推荐 #28天打卡 Seed Comment: "姐妹们，我油皮可以用吗？"

Example 2: Travel Destination

Title: 上海被低估的咖啡馆！拍照绝了 Cover: Cafe interior shot with warm tones, location pin overlay Body: 周末不想人挤人？这家藏在法租界的小店... Hashtags: #上海咖啡 #周末去哪 #小众探店 Seed Comment: "地址在哪里呀？"

Best Practices

Sound like a real person sharing a discovery, not a brand broadcasting
Front-load keywords in titles (first 8 characters)
Use numbers and specific results in titles
Keep paragraphs to 2-3 sentences max
Include a clear save-worthy takeaway
Do not use corporate marketing language
Do not ignore mobile formatting (most users are on phones)
Do not post without relevant hashtags

Limitations

This skill generates text content strategy; actual image/video creation requires additional tools
Trending topics and algorithm details may shift; always validate with current platform data
Cultural nuances in specific sub-communities may require human review

Security and Safety Notes

This skill generates content strategy and copy. It does not access Xiaohongshu APIs or user accounts.
All content should comply with Chinese advertising law and platform community guidelines.

Common Pitfalls

Problem: Low engagement despite good content Solution: Check title CTR - the cover image plus title combo drives 80 percent of click-through. A/B test 2-3 title options.
Problem: Content gets flagged or removed Solution: Avoid absolute claims and ensure product reviews disclose sponsorships per platform rules.

Related Skills

wechat-official-account-strategist - For long-form content strategy on WeChat
chinese-market-content-engineer - For multi-platform Chinese content strategy

💼 XiaohongshuコンテンツStrategist

📺 まず動画で見る(YouTube)

🇯🇵 日本人クリエイター向け解説

🎯 このSkillでできること

📦 インストール方法 (3ステップ)

💬 こう話しかけるだけ — サンプルプロンプト