rank-tracker
ウェブサイトのキーワード順位を時間経過とともに追跡・分析し、検索結果とAI応答の両方で順位変動を監視、傾向を特定し、重要な変動を通知するSkill。
📜 元の英語説明(参考)
Tracks and analyzes keyword ranking positions over time for both traditional search results and AI-generated responses. Monitors ranking changes, identifies trends, and alerts on significant movements.
🇯🇵 日本人クリエイター向け解説
ウェブサイトのキーワード順位を時間経過とともに追跡・分析し、検索結果とAI応答の両方で順位変動を監視、傾向を特定し、重要な変動を通知するSkill。
※ jpskill.com 編集部が日本のビジネス現場向けに補足した解説です。Skill本体の挙動とは独立した参考情報です。
下記のコマンドをコピーしてターミナル(Mac/Linux)または PowerShell(Windows)に貼り付けてください。 ダウンロード → 解凍 → 配置まで全自動。
mkdir -p ~/.claude/skills && cd ~/.claude/skills && curl -L -o rank-tracker.zip https://jpskill.com/download/8656.zip && unzip -o rank-tracker.zip && rm rank-tracker.zip
$d = "$env:USERPROFILE\.claude\skills"; ni -Force -ItemType Directory $d | Out-Null; iwr https://jpskill.com/download/8656.zip -OutFile "$d\rank-tracker.zip"; Expand-Archive "$d\rank-tracker.zip" -DestinationPath $d -Force; ri "$d\rank-tracker.zip"
完了後、Claude Code を再起動 → 普通に「動画プロンプト作って」のように話しかけるだけで自動発動します。
💾 手動でダウンロードしたい(コマンドが難しい人向け)
- 1. 下の青いボタンを押して
rank-tracker.zipをダウンロード - 2. ZIPファイルをダブルクリックで解凍 →
rank-trackerフォルダができる - 3. そのフォルダを
C:\Users\あなたの名前\.claude\skills\(Win)または~/.claude/skills/(Mac)へ移動 - 4. Claude Code を再起動
⚠️ ダウンロード・利用は自己責任でお願いします。当サイトは内容・動作・安全性について責任を負いません。
🎯 このSkillでできること
下記の説明文を読むと、このSkillがあなたに何をしてくれるかが分かります。Claudeにこの分野の依頼をすると、自動で発動します。
📦 インストール方法 (3ステップ)
- 1. 上の「ダウンロード」ボタンを押して .skill ファイルを取得
- 2. ファイル名の拡張子を .skill から .zip に変えて展開(macは自動展開可)
- 3. 展開してできたフォルダを、ホームフォルダの
.claude/skills/に置く- · macOS / Linux:
~/.claude/skills/ - · Windows:
%USERPROFILE%\.claude\skills\
- · macOS / Linux:
Claude Code を再起動すれば完了。「このSkillを使って…」と話しかけなくても、関連する依頼で自動的に呼び出されます。
詳しい使い方ガイドを見る →- 最終更新
- 2026-05-18
- 取得日時
- 2026-05-18
- 同梱ファイル
- 1
📖 Skill本文(日本語訳)
※ 原文(英語/中国語)を Gemini で日本語化したものです。Claude 自身は原文を読みます。誤訳がある場合は原文をご確認ください。
ランク追跡ツール
このスキルは、キーワードのランキング順位を長期にわたって追跡、分析、報告するのに役立ちます。従来の SERP ランキングと AI/GEO の可視性の両方を監視し、包括的な検索パフォーマンスの洞察を提供します。
このスキルを使用する場面
- 新しいキャンペーンのランキング追跡を設定する
- キーワードの順位変動を監視する
- 長期的なランキングの傾向を分析する
- ランキングを競合他社と比較する
- SERP 機能の表示を追跡する
- AI Overviewへの掲載を監視する
- 関係者のためのランキングレポートを作成する
このスキルの機能
- 順位追跡: キーワードのランキングを記録および追跡します
- 傾向分析: 長期的なランキングパターンを特定します
- 変動検出: 大きな順位変動にフラグを立てます
- 競合他社比較: 競合他社に対するベンチマークを行います
- SERP 機能追跡: Featured Snippets、PAA を監視します
- GEO 可視性追跡: AI Citation の表示を追跡します
- レポート生成: ランキングパフォーマンスレポートを作成します
使用方法
追跡の設定
Set up rank tracking for [domain] targeting these keywords: [keyword list]
ランキングの分析
Analyze ranking changes for [domain] over the past [time period]
競合他社との比較
Compare my rankings to [competitor] for [keywords]
レポートの生成
Create a ranking report for [domain/campaign]
指示
ユーザーがランキングの追跡または分析を要求した場合:
-
キーワード追跡の設定
## ランク追跡の設定 ### 追跡設定 **Domain**: [domain] **Tracking Location**: [country/city] **Device**: [Mobile/Desktop/Both] **Language**: [language] **Update Frequency**: [Daily/Weekly/Monthly] ### 追跡するキーワード | Keyword | Volume | Current Rank | Type | Priority | |---------|--------|--------------|------|----------| | [keyword 1] | [vol] | [rank] | Primary | High | | [keyword 2] | [vol] | [rank] | Primary | High | | [keyword 3] | [vol] | [rank] | Secondary | Medium | | [keyword 4] | [vol] | [rank] | Long-tail | Medium | | [keyword 5] | [vol] | [rank] | Brand | High | ### 競合他社の追跡 ベンチマークのためにこれらの競合他社を追跡します: 1. [Competitor 1] - [domain] 2. [Competitor 2] - [domain] 3. [Competitor 3] - [domain] ### 追跡カテゴリ | Category | Keywords | Description | |----------|----------|-------------| | Brand | [X] | ブランド名のバリエーション | | Product | [X] | 製品関連の用語 | | Informational | [X] | 教育的なクエリ | | Commercial | [X] | 購入意図のある用語 | -
現在のランキングの記録
## 現在のランキングスナップショット **Date**: [date] **Domain**: [domain] ### ランキングの概要 | Position Range | Keyword Count | % of Total | |----------------|---------------|------------| | #1 | [X] | [X]% | | #2-3 | [X] | [X]% | | #4-10 | [X] | [X]% | | #11-20 | [X] | [X]% | | #21-50 | [X] | [X]% | | #51-100 | [X] | [X]% | | Not ranking | [X] | [X]% | ### 順位分布Position 1: ████████ [X] keywords Position 2-3: ██████ [X] keywords Position 4-10: ████████████████ [X] keywords Position 11-20: ████████████ [X] keywords Position 21+: ██████████ [X] keywords
### 詳細なランキング | Keyword | Position | URL | SERP Features | Change | |---------|----------|-----|---------------|--------| | [kw 1] | 3 | [url] | Featured Snippet | +2 ↑ | | [kw 2] | 7 | [url] | PAA | -1 ↓ | | [kw 3] | 12 | [url] | None | New | | [kw 4] | 1 | [url] | Featured Snippet | — | -
ランキングの変化を分析する
## ランキング変化の分析 **Period**: [start date] to [end date] ### 全体的な変動 | Metric | Start | End | Change | |--------|-------|-----|--------| | Avg Position | [X] | [Y] | [+/-Z] | | Keywords in Top 10 | [X] | [Y] | [+/-Z] | | Keywords in Top 3 | [X] | [Y] | [+/-Z] | | Keywords #1 | [X] | [Y] | [+/-Z] | ### 最大の改善 📈 | Keyword | Old Rank | New Rank | Change | Est. Traffic Impact | |---------|----------|----------|--------|---------------------| | [kw 1] | 15 | 4 | +11 | +[X] visits/mo | | [kw 2] | 25 | 9 | +16 | +[X] visits/mo | | [kw 3] | 8 | 2 | +6 | +[X] visits/mo | **Why improved**: - [kw 1]: [reason - e.g., content update, new backlinks] - [kw 2]: [reason] ### 最大の低下 📉 | Keyword | Old Rank | New Rank | Change | Est. Traffic Impact | |---------|----------|----------|--------|---------------------| | [kw 1] | 3 | 12 | -9 | -[X] visits/mo | | [kw 2] | 7 | 18 | -11 | -[X] visits/mo | **Why declined**: - [kw 1]: [reason - e.g., competitor update, algo change] - [kw 2]: [reason] **Recommended actions**: - [kw 1]: [action to recover] - [kw 2]: [action to recover] ### 安定したキーワード [X] 個のキーワードは ±3 ポジション以内に留まりました(安定)。 ### 新しいランキング | Keyword | Position | URL | Notes | |---------|----------|-----|-------| | [kw 1] | [pos] | [url] | [notes] | ### 失われたランキング | Keyword | Last Position | URL | Action | |---------|---------------|-----|--------| | [kw 1] | [pos] | [url] | [investigate/refresh] | -
SERP 機能を追跡する
## SERP 機能の追跡 ### 機能の所有状況 | Feature | Your Count | Competitor Avg | Opportunity | |---------|------------|----------------|-------------| | Featured Snippets | [X] | [Y] | [+/-Z] | | People Also Ask | [X] | [Y] | [+/-Z] | | Image Pack | [X] | [Y] | [+/-Z] | | Video Results | [X] | [Y] | [+/-Z] | | Local Pack | [X] | [Y] | [+/-Z] | ### Featured Snippet のステータス | Keyword | You Own? | Current Owner | Winnable? | |---------|----------|---------------|-----------| | [kw 1] | ✅ Yes | You | Maintain |
(原文がここで切り詰められています)
📜 原文 SKILL.md(Claudeが読む英語/中国語)を展開
Rank Tracker
This skill helps you track, analyze, and report on keyword ranking positions over time. It monitors both traditional SERP rankings and AI/GEO visibility to provide comprehensive search performance insights.
When to Use This Skill
- Setting up ranking tracking for new campaigns
- Monitoring keyword position changes
- Analyzing ranking trends over time
- Comparing rankings against competitors
- Tracking SERP feature appearances
- Monitoring AI Overview inclusions
- Creating ranking reports for stakeholders
What This Skill Does
- Position Tracking: Records and tracks keyword rankings
- Trend Analysis: Identifies ranking patterns over time
- Movement Detection: Flags significant position changes
- Competitor Comparison: Benchmarks against competitors
- SERP Feature Tracking: Monitors featured snippets, PAA
- GEO Visibility Tracking: Tracks AI citation appearances
- Report Generation: Creates ranking performance reports
How to Use
Set Up Tracking
Set up rank tracking for [domain] targeting these keywords: [keyword list]
Analyze Rankings
Analyze ranking changes for [domain] over the past [time period]
Compare to Competitors
Compare my rankings to [competitor] for [keywords]
Generate Reports
Create a ranking report for [domain/campaign]
Instructions
When a user requests rank tracking or analysis:
-
Set Up Keyword Tracking
## Rank Tracking Setup ### Tracking Configuration **Domain**: [domain] **Tracking Location**: [country/city] **Device**: [Mobile/Desktop/Both] **Language**: [language] **Update Frequency**: [Daily/Weekly/Monthly] ### Keywords to Track | Keyword | Volume | Current Rank | Type | Priority | |---------|--------|--------------|------|----------| | [keyword 1] | [vol] | [rank] | Primary | High | | [keyword 2] | [vol] | [rank] | Primary | High | | [keyword 3] | [vol] | [rank] | Secondary | Medium | | [keyword 4] | [vol] | [rank] | Long-tail | Medium | | [keyword 5] | [vol] | [rank] | Brand | High | ### Competitor Tracking Track these competitors for benchmark: 1. [Competitor 1] - [domain] 2. [Competitor 2] - [domain] 3. [Competitor 3] - [domain] ### Tracking Categories | Category | Keywords | Description | |----------|----------|-------------| | Brand | [X] | Brand name variations | | Product | [X] | Product-related terms | | Informational | [X] | Educational queries | | Commercial | [X] | Buying intent terms | -
Record Current Rankings
## Current Ranking Snapshot **Date**: [date] **Domain**: [domain] ### Ranking Overview | Position Range | Keyword Count | % of Total | |----------------|---------------|------------| | #1 | [X] | [X]% | | #2-3 | [X] | [X]% | | #4-10 | [X] | [X]% | | #11-20 | [X] | [X]% | | #21-50 | [X] | [X]% | | #51-100 | [X] | [X]% | | Not ranking | [X] | [X]% | ### Position DistributionPosition 1: ████████ [X] keywords Position 2-3: ██████ [X] keywords Position 4-10: ████████████████ [X] keywords Position 11-20: ████████████ [X] keywords Position 21+: ██████████ [X] keywords
### Detailed Rankings | Keyword | Position | URL | SERP Features | Change | |---------|----------|-----|---------------|--------| | [kw 1] | 3 | [url] | Featured Snippet | +2 ↑ | | [kw 2] | 7 | [url] | PAA | -1 ↓ | | [kw 3] | 12 | [url] | None | New | | [kw 4] | 1 | [url] | Featured Snippet | — | -
Analyze Ranking Changes
## Ranking Change Analysis **Period**: [start date] to [end date] ### Overall Movement | Metric | Start | End | Change | |--------|-------|-----|--------| | Avg Position | [X] | [Y] | [+/-Z] | | Keywords in Top 10 | [X] | [Y] | [+/-Z] | | Keywords in Top 3 | [X] | [Y] | [+/-Z] | | Keywords #1 | [X] | [Y] | [+/-Z] | ### Biggest Improvements 📈 | Keyword | Old Rank | New Rank | Change | Est. Traffic Impact | |---------|----------|----------|--------|---------------------| | [kw 1] | 15 | 4 | +11 | +[X] visits/mo | | [kw 2] | 25 | 9 | +16 | +[X] visits/mo | | [kw 3] | 8 | 2 | +6 | +[X] visits/mo | **Why improved**: - [kw 1]: [reason - e.g., content update, new backlinks] - [kw 2]: [reason] ### Biggest Declines 📉 | Keyword | Old Rank | New Rank | Change | Est. Traffic Impact | |---------|----------|----------|--------|---------------------| | [kw 1] | 3 | 12 | -9 | -[X] visits/mo | | [kw 2] | 7 | 18 | -11 | -[X] visits/mo | **Why declined**: - [kw 1]: [reason - e.g., competitor update, algo change] - [kw 2]: [reason] **Recommended actions**: - [kw 1]: [action to recover] - [kw 2]: [action to recover] ### Stable Keywords [X] keywords remained within ±3 positions (stable) ### New Rankings | Keyword | Position | URL | Notes | |---------|----------|-----|-------| | [kw 1] | [pos] | [url] | [notes] | ### Lost Rankings | Keyword | Last Position | URL | Action | |---------|---------------|-----|--------| | [kw 1] | [pos] | [url] | [investigate/refresh] | -
Track SERP Features
## SERP Feature Tracking ### Feature Ownership | Feature | Your Count | Competitor Avg | Opportunity | |---------|------------|----------------|-------------| | Featured Snippets | [X] | [Y] | [+/-Z] | | People Also Ask | [X] | [Y] | [+/-Z] | | Image Pack | [X] | [Y] | [+/-Z] | | Video Results | [X] | [Y] | [+/-Z] | | Local Pack | [X] | [Y] | [+/-Z] | ### Featured Snippet Status | Keyword | You Own? | Current Owner | Winnable? | |---------|----------|---------------|-----------| | [kw 1] | ✅ Yes | You | Maintain | | [kw 2] | ❌ No | [Competitor] | High | | [kw 3] | ❌ No | [Competitor] | Medium | ### PAA Appearances | Question | Your Answer? | Position | Action | |----------|--------------|----------|--------| | [Question 1] | ✅/❌ | [pos] | [action] | | [Question 2] | ✅/❌ | [pos] | [action] | -
Track GEO/AI Visibility
## AI/GEO Visibility Tracking ### AI Overview Presence | Keyword | AI Overview | You Cited? | Citation Position | |---------|-------------|------------|-------------------| | [kw 1] | Yes | ✅ | 1st source | | [kw 2] | Yes | ✅ | 3rd source | | [kw 3] | Yes | ❌ | Not cited | | [kw 4] | No | N/A | N/A | ### AI Citation Rate | Metric | Value | |--------|-------| | Keywords with AI Overview | [X]/[Total] ([Y]%) | | Your citations in AI Overview | [X]/[Y] ([Z]%) | | Avg citation position | [X] | ### GEO Performance Trend | Period | AI Overviews Tracked | Your Citations | Rate | |--------|---------------------|----------------|------| | Last week | [X] | [Y] | [Z]% | | 2 weeks ago | [X] | [Y] | [Z]% | | Month ago | [X] | [Y] | [Z]% | ### GEO Improvement Opportunities | Keyword | Has AI Overview | You Cited? | Content Gap | |---------|-----------------|------------|-------------| | [kw 1] | Yes | No | Need clearer definition | | [kw 2] | Yes | No | Missing quotable stats | -
Compare Against Competitors
## Competitor Ranking Comparison ### Share of Voice | Domain | Keywords Ranked | Avg Position | Visibility | |--------|-----------------|--------------|------------| | [Your site] | [X] | [Y] | [Z]% | | [Competitor 1] | [X] | [Y] | [Z]% | | [Competitor 2] | [X] | [Y] | [Z]% | | [Competitor 3] | [X] | [Y] | [Z]% | ### Head-to-Head Comparison **You vs [Competitor 1]**: | Keyword | Your Rank | Their Rank | Winner | |---------|-----------|------------|--------| | [kw 1] | 3 | 7 | You ✅ | | [kw 2] | 12 | 5 | Them ❌ | | [kw 3] | 1 | 4 | You ✅ | **Summary**: You win [X]/[Y] keywords vs [Competitor 1] ### Competitor Movement Alerts | Competitor | Keyword | Their Change | Threat Level | |------------|---------|--------------|--------------| | [Comp 1] | [kw] | +15 positions | 🔴 High | | [Comp 2] | [kw] | +8 positions | 🟡 Medium | -
Generate Ranking Report
# Ranking Performance Report **Domain**: [domain] **Report Period**: [start] to [end] **Generated**: [date] ## Executive Summary **Overall Trend**: [Improving/Stable/Declining] | Metric | Value | vs Last Period | Status | |--------|-------|----------------|--------| | Total keywords tracked | [X] | [+/-Y] | [status] | | Keywords in top 10 | [X] | [+/-Y] | [status] | | Keywords in top 3 | [X] | [+/-Y] | [status] | | Average position | [X] | [+/-Y] | [status] | | Estimated traffic | [X] | [+/-Y]% | [status] | ## Position DistributionPosition 1: ████████████ [X]% Position 2-3: ████████ [X]% Position 4-10: ████████████████ [X]% Position 11-20: ██████████ [X]% Position 21+: ████ [X]%
## Key Highlights ### Wins 🎉 - [Achievement 1] - [Achievement 2] - [Achievement 3] ### Concerns ⚠️ - [Issue 1] - [Issue 2] ### Opportunities 💡 - [Opportunity 1] - [Opportunity 2] ## Detailed Analysis ### Top Performing Keywords | Keyword | Position | Change | Traffic | Notes | |---------|----------|--------|---------|-------| | [kw 1] | 1 | — | [X] | Stable leader | | [kw 2] | 2 | +3 | [X] | Growing | | [kw 3] | 3 | +5 | [X] | Big improvement | ### Keywords Needing Attention | Keyword | Position | Change | Issue | Recommended Action | |---------|----------|--------|-------|-------------------| | [kw 1] | 15 | -8 | Dropped | Refresh content | | [kw 2] | 22 | -5 | Competitor surge | Analyze competitor | ## SERP Feature Report | Feature | Count | Change | Competitor Avg | |---------|-------|--------|----------------| | Featured Snippets | [X] | [+/-Y] | [Z] | | PAA | [X] | [+/-Y] | [Z] | ## GEO/AI Visibility Report | Metric | This Period | Last Period | Trend | |--------|-------------|-------------|-------| | AI Overview appearances | [X] | [Y] | [↑/↓] | | Your citations | [X] | [Y] | [↑/↓] | | Citation rate | [X]% | [Y]% | [↑/↓] | ## Competitive Position **Share of Voice Ranking**: #[X] of [Y] competitors | Rank | Domain | Visibility | |------|--------|------------| | 1 | [domain] | [X]% | | 2 | [domain] | [X]% | | 3 | [domain] | [X]% | ## Recommendations ### Immediate Actions 1. [Action] for [keyword] - [expected impact] 2. [Action] for [keyword] - [expected impact] ### This Month 1. [Action] 2. [Action] ### Next Quarter 1. [Strategic action] 2. [Strategic action] ## Next Report Scheduled: [date] Focus areas: [areas to monitor]
Example
User: "Analyze my ranking changes for the past month"
Output:
# Ranking Analysis: December 2024
## Summary
Your average position improved from 15.3 to 12.8 (-2.5 positions = better)
Keywords in top 10 increased from 12 to 17 (+5)
## Biggest Wins
| Keyword | Old | New | Change | Why |
|---------|-----|-----|--------|-----|
| email marketing tips | 18 | 5 | +13 | Content refresh worked |
| best crm software | 24 | 11 | +13 | New backlinks acquired |
| sales automation | 15 | 7 | +8 | Schema markup added |
## Needs Attention
| Keyword | Old | New | Change | Action |
|---------|-----|-----|--------|--------|
| marketing automation | 4 | 12 | -8 | Competitor HubSpot published new guide |
**Recommended**: Update your marketing automation guide with 2024 statistics and examples.
Tracking Best Practices
- Track consistently - Same time, same device, same location
- Include enough keywords - 50-200 for meaningful data
- Segment by intent - Track brand, commercial, informational separately
- Monitor competitors - Context makes your data meaningful
- Track SERP features - Position 1 without snippet may lose to position 4 with snippet
- Include GEO metrics - AI visibility increasingly important
Related Skills
- keyword-research - Find keywords to track
- serp-analysis - Understand SERP composition
- alert-manager - Set up ranking alerts
- performance-reporter - Comprehensive reporting