Landing Page Generator

A research-driven skill that builds compelling landing pages by first deeply understanding who the subject is — through social media, web presence, reviews, and optionally a CV — then crafting copy, visuals, and design that resonates with their specific audience.

This is NOT a generic page builder. It's a research-first approach: understand the subject deeply, then design for their audience.

Workflow Overview

Input (handles, URLs, CV)
  → Research (Social Toolkit + SearchAPI MCPs)
    → Analysis (marketer/SEO lens)
      → Design Direction (audience-driven)
        → Copy Generation (voice-matched)
          → Image Generation (aesthetic-matched)
            → Landing Page (deploy-ready)

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Step 0: Gather Inputs

Ask the user for as many of these as available. At minimum, one social media handle or a website URL is required.

Structured inputs to request:

Input	Example	Required?
Instagram handle	@kerikuamorelia	At least one social profile
TikTok handle	@username	Optional
Facebook page	Page Name	Optional
YouTube channel	@channel or URL	Optional
LinkedIn	URL or company name	Optional
Website URL	https://example.com	Optional
Google Maps / Business name	K'ERI KUA Morelia	Optional
CV / Resume	File path or pasted text	Optional
Target audience hint	"young professionals in Mexico"	Optional
Language	es, en, pt, etc.	Default: auto-detect from content

Also ask:

• Who is this for? (themselves, a client, a friend, a business they found)
• What's the goal? (get clients, build community, sell products, personal brand, portfolio)

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Step 1: Research Phase

Pull data from ALL available sources in parallel. Use Social Toolkit MCP as primary and SearchAPI MCP as backup/complement.

1A: Social Media Profiles

Fetch all provided profiles in parallel:

Social Toolkit MCP:
- FetchInstagramProfileTool → username (gets bio, followers, posts, captions, engagement)
- FetchTiktokProfileTool → username (gets bio, followers, videos, engagement)
- FacebookBusinessPageInfoTool → page name (gets about, likes, posts)
- FetchYoutubeChannelTool → channel (gets description, subscribers, videos)
- FetchYoutubeChannelVideosTool → channel (gets recent video titles, views)

From each profile, extract:

• Bio / description text
• Follower counts and engagement rates
• Last 10-12 posts/videos with captions
• Hashtags used frequently
• Posting frequency and content themes
• Visual style (from post descriptions — dark/light, colorful/muted, professional/casual)
• Language and tone of voice
• Links to website or other profiles
• Location information

1B: Website Scraping

If a website URL is provided (or found in social bios):

Social Toolkit MCP:
- FirecrawlMapTool → URL (discover all pages on the site)
- FirecrawlScrapeTool → URL (scrape main page content)
- FirecrawlScrapeTool → key subpages (about, services, contact)

Extract:

• Tagline / hero text
• Services or products listed
• About section / company story
• Testimonials if present
• Contact information
• Existing color scheme and fonts
• SEO meta tags (title, description)
• Call-to-action patterns

1C: Google Maps & Reviews

If a business name or location is provided:

SearchAPI MCP:
- google_maps_search → business name + location
- google_maps_place → place_id from search (gets reviews, rating, hours, photos)

Extract:

• Rating and review count
• Business category/type
• Address, hours, phone
• GPS coordinates (latitude, longitude) — save these for the map embed
• Review themes (what customers praise, what they complain about)
• Popular times
• Payment methods, amenities
• Photos description
• people_also_search_for — save these as potential competitors for Step 1G

1D: Web Research

Search for additional context:

Social Toolkit MCP:
- GoogleNewsSearchTool → business/person name (recent press, mentions)
- GoogleForumsSearchTool → business/person name (community discussions, Reddit mentions)
- PerplexitySonarSearchTool → "who is [name] and what do they do" (synthesized overview)

SearchAPI MCP (backup):
- google_news_light → business/person name

1E: YouTube Deep Dive

If a YouTube channel exists:

Social Toolkit MCP:
- FetchYoutubeChannelVideosTool → channel (get video list)
- FetchYoutubeTranscriptTool → top 2-3 videos by views (understand what they talk about)
- FetchYoutubeCommentsTool → top video (understand audience reaction)

1F: CV / Resume Analysis

If a CV is provided (file path or pasted text):

• Read the file using the Read tool
• Extract: skills, experience, education, certifications, achievements, career narrative
• Identify expertise areas and years of experience
• Note any awards, publications, speaking engagements

1G: Competitor / Similar Business Research (Fallback)

Trigger this step when:

• The subject has very little web presence (few posts, no website, few reviews)
• The social profiles are sparse or recently created
• Not enough data was gathered in Steps 1A-1F to build a compelling page

Goal: Find 2-3 similar businesses that rank well, study their websites, and use their patterns as inspiration — while keeping the output professional and tailored to the subject's actual context.

How to find competitors:

1. Use people_also_search_for from the Google Maps results (Step 1C) — these are the closest competitors
2. Search Google for the business category + location:

   Social Toolkit MCP:
   - PerplexitySonarSearchTool → "best [business type] in [city]" or "[business category] near [location]"
   - GoogleForumsSearchTool → "[business type] [city] recommendations"

3. For each competitor found, scrape their website:

   Social Toolkit MCP:
   - FirecrawlScrapeTool → competitor website URL (get their homepage)

Extract from competitors:

• Page structure and section order (what sections do they include?)
• Services/offerings listed (use as inspiration for the subject's page)
• Tone of voice and copy patterns
• Color schemes and visual style
• CTAs and conversion patterns
• Trust signals they use (certifications, awards, "since 2005", etc.)

How to use competitor data:

• DO: Use the page structure, section patterns, and professional tone as a template
• DO: Adapt the mood and visual style to match what works in the industry
• DO: Include similar sections (e.g., if all competitors have a "Why Choose Us" section, include one)
• DON'T: Copy specific text or claims — everything must be about the actual subject
• DON'T: Use competitor branding, colors, or logos
• DON'T: Fabricate testimonials, awards, or stats the subject doesn't have
• DO: Be transparent with the user: "I didn't find much about [subject] online, so I studied similar businesses in the area to inform the design. Here's what I used as reference: [list competitors]"

When writing copy with limited data:

• Keep claims general but professional: "Quality service" instead of "Award-winning service"
• Focus on the basics that ARE known: location, hours, category, contact
• Use the aesthetic and tone of successful competitors as a guide
• Add placeholder sections the user can fill in: "[Your tagline here]", "Tell your story..."
• Make the page look established and professional even with minimal content — this IS the value

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Step 2: Analysis Phase — Think Like a Marketer

After gathering all data, perform a structured analysis. Write this analysis out explicitly before designing — it informs every design decision.

2A: Subject Profile

Synthesize a clear picture:

• Who they are: One paragraph summary
• What they do: Core offering/service/product
• Where they operate: Geography, market, niche
• How long: Maturity/experience level
• Brand voice: Formal/casual, playful/serious, bold/understated, technical/accessible
• Content themes: Top 3-5 recurring topics across all platforms
• Visual identity: Colors, imagery style, and aesthetic patterns from existing content

2B: Audience Analysis

Based on followers, engagement, review language, and content type:

• Primary audience: Demographics, interests, pain points
• What they value: What makes them follow/engage/buy
• Language they use: Slang, formality level, emotional triggers
• Where they hang out: Which platforms are strongest

2C: Competitive Advantages

Identify from the data:

• Unique value prop: What do they offer that others don't?
• Social proof: Ratings, testimonials, follower count, engagement
• Authority signals: Years in business, certifications, press mentions, expertise
• Emotional hooks: Community, exclusivity, safety, luxury, accessibility, rebellion
• Content edge: What type of content performs best for them

2D: SEO & Conversion Insights

• Keywords: Terms from their content, hashtags, and audience language
• Search intent: What would someone Google to find them?
• Conversion goal: What action should the landing page drive?
• Trust barriers: What objections might a visitor have? How does the data address them?

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Step 3: Design Direction

Based on the analysis, commit to a design direction. Don't ask the user to pick — propose one based on the data and let them override.

Aesthetic Selection

Choose based on brand voice + audience:

If the data suggests...	Choose...
Luxury, exclusivity, high-end	Dark theme, serif fonts, gold accents, editorial layout
Friendly, accessible, community	Light/warm theme, rounded fonts, soft colors, open layout
Technical, professional, B2B	Clean minimal, monospace accents, structured grid, muted palette
Bold, rebellious, youth	High contrast, oversized type, asymmetric layout, neon accents
Natural, organic, wellness	Earth tones, organic shapes, textured backgrounds, botanical imagery
Playful, creative, artistic	Vibrant colors, custom illustrations, dynamic layout, personality

Color Palette

Derive from:

1. Their existing brand colors (from website/social)
2. Their industry conventions
3. Their audience preferences
4. The emotional tone of their content

Typography

Select 2 fonts — a display font and a body font — that match the aesthetic. Never use Inter, Roboto, Arial, or system fonts. Use Google Fonts.

Content Structure

Based on conversion goal, structure the page:

For service businesses: Hero → Problem/Solution → Services → Social Proof → About → CTA

For personal brands / portfolios: Hero → About → Work/Projects → Testimonials → Contact

For communities / clubs: Hero → Experience → Pillars/Values → Events → Location → CTA

For products / e-commerce: Hero → Product Showcase → Features → Reviews → Pricing → CTA

For professionals (CV-based): Hero → Expertise → Experience Timeline → Skills → Publications/Talks → Contact

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Step 4: Copy Generation

Write all copy in the subject's voice and the audience's language:

• Hero headline: Bold, specific, emotionally resonant. Not generic.
• Hero subheadline: Clarify what they do and for whom.
• Section headlines: Each tells a mini-story, not just labels.
• Body copy: Short paragraphs, conversational, benefit-driven.
• CTAs: Action-specific ("Solicitar Membresía", not "Click Here")
• Social proof snippets: Pull real quotes from reviews, format naturally.
• Meta tags: SEO-optimized title and description.

Language: Write in the same language the subject uses on their profiles. If mixed, default to the language most of their audience engages in.

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Step 5: Image Generation

Generate 3-5 images that match the aesthetic direction using available image generation tools.

Check for infsh CLI availability (from the ai-image-generation skill):

which infsh

If available, generate images using FLUX or Grok models (avoid Seedream for potentially sensitive content):

infsh app run falai/flux-dev-lora --input '{
  "prompt": "[aesthetic-matched prompt based on brand analysis]"
}'

Image set to generate:

Image	Purpose	Aspect
Hero background	Main visual impact, sets the mood	16:9 or full-width
About/Feature visual	Supports the story section	3:4 or 1:1
Service/Pillar images (2-3)	One per key offering	1:1 or 16:9
CTA background (optional)	Atmospheric, subtle	16:9

Prompt engineering: Base each prompt on the analysis — use the brand's visual style, color palette, and industry context. Never generate generic stock-photo-style images.

If infsh is not available, check for the Social Toolkit HiggsfieldImageTool as an alternative. If no image generation is available, create the page with CSS-only atmospheric effects (gradients, noise textures, shapes) and note which images the user should add later.

Download all generated images to the project directory alongside the HTML/React files.

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Step 6: Build the Landing Page

Output Format Selection

Present the user with options based on their situation:

Option A: Single HTML File (recommended for beginners)

• Zero dependencies, open in any browser
• Best for: clients who need it NOW, non-technical users, quick prototypes
• Inline CSS + JS, Google Fonts via CDN
• Images referenced as local files in same directory
• Deploy with Wrangler — include wrangler.jsonc in the project folder:

  {
    "name": "<project-name>",
    "compatibility_date": "2025-04-01",
    "assets": {
      "directory": "./"
    }
  }

  Then: cd <project-folder> && wrangler deploy

Option B: Vite + React SPA (recommended for developers)

• npm run build → deploy with wrangler deploy
• Component-based, easy to modify
• Best for: developers, projects that will grow, custom domains
• Follow the standalone React guidelines from the frontend-design skill (includes wrangler.jsonc setup)

Option C: Rails + Inertia Page (recommended for SaaS integration)

• Generates directly into a Rails project structure
• Inertia page component + controller + route
• Best for: when the landing page is part of a larger Rails app
• Only available when inside a Rails+Inertia project (auto-detected)
• Follow the Rails+Inertia guidelines from the frontend-design skill

Option D: Deployable HTML + Asset Bundle (recommended for client handoff)

• Organized folder: index.html + css/ + images/ + js/
• README with deployment instructions
• Best for: freelancers, agency work, client deliverables
• Include wrangler.jsonc in the folder root:

  {
    "name": "<project-name>",
    "compatibility_date": "2025-04-01",
    "assets": {
      "directory": "./"
    }
  }

  Deploy: cd <project-folder> && wrangler deploy

Auto-selection logic (propose this, let user override):

• Inside a Rails+Inertia project → Option C
• User mentioned "client" or "freelance" → Option D
• User is technical / mentioned Vercel/Netlify/Cloudflare → Option B
• Default / beginner / "just make it work" → Option A

Design Execution

Regardless of format, apply ALL guidelines from the frontend-design skill:

• Distinctive typography (never generic)
• Bold color palette derived from the research
• Atmospheric backgrounds and textures
• Scroll animations and micro-interactions
• Mobile-responsive
• Fast loading (optimize images, minimal JS)

Map & Directions Integration

If Google Maps coordinates were obtained in Step 1C, include an interactive map section. Ask the user which option they prefer:

Option 1: Google Maps Embed (recommended — free, no API key)

<iframe
  src="https://www.google.com/maps/embed?pb=!1m18!1m12!1m3!1d3000!2d{longitude}!3d{latitude}!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s{place_id}!2s{business_name}!5e0!3m2!1sen!4v1"
  width="100%" height="400" style="border:0;" allowfullscreen="" loading="lazy">
</iframe>

Option 2: OpenStreetMap Embed (no Google dependency)

<iframe
  src="https://www.openstreetmap.org/export/embed.html?bbox={lng-0.005},{lat-0.005},{lng+0.005},{lat+0.005}&layer=mapnik&marker={latitude},{longitude}"
  width="100%" height="400" style="border:0;">
</iframe>

Option 3: Static Map Image (fastest load, no iframe)

• Generate a map screenshot or use a static map API
• Best for performance-critical pages

Option 4: No map (for online-only businesses, personal brands without a physical location)

"How to Get There" section — include alongside the map:

• Full formatted address
• A "Get Directions" button linking to Google Maps navigation:

  <a href="https://www.google.com/maps/dir/?api=1&destination={latitude},{longitude}&destination_place_id={place_id}" target="_blank">
    Get Directions
  </a>

• Nearby landmarks or neighborhoods (if mentioned in reviews)
• Parking information (if found in Google Maps extensions)
• Public transit tips (if available from the data)

Auto-selection logic:

• Physical business with foot traffic (restaurant, store, club) → Option 1 + full "How to Get There"
• Professional office (agency, clinic, studio) → Option 1, minimal directions
• Online-only business → Option 4
• User requests minimal dependencies → Option 2

Page Must Include

Every generated landing page must have:

• [ ] SEO meta tags (title, description, OG image, canonical)
• [ ] Mobile viewport meta tag
• [ ] Semantic HTML structure
• [ ] At least one clear CTA above the fold
• [ ] Social proof section (ratings, followers, testimonials)
• [ ] Contact/location information (if available)
• [ ] Map embed with directions (if physical location — see Map & Directions section)
• [ ] Footer with legal/disclaimer text (if applicable)
• [ ] Google Fonts loaded
• [ ] All images with alt text
• [ ] Favicon link (if generated)

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Step 7: Present the Result

After generating, provide:

1. Research Summary: Key findings about the subject (2-3 bullet points)
2. Design Rationale: Why you chose this aesthetic direction (1-2 sentences)
3. The page: Open it in browser (open index.html) or provide dev server instructions
4. What's included: List of files generated (HTML, images, CSS)
5. Deployment instructions: Based on the format chosen
6. Suggested improvements: Things that could be added with more data or budget (video, testimonials page, blog, etc.)

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Behavior Notes

• Research thoroughly, don't rush to design. The quality of the landing page depends entirely on understanding the subject. Spend time in Steps 1-2.
• Be opinionated about design. Don't ask the user to pick colors or fonts — derive them from the research and propose confidently. The user will push back if they disagree.
• Write copy in context. Every headline and paragraph should feel like it was written BY someone who deeply understands the business, not by a generic AI.
• Use real data. Pull actual numbers (4.9 stars, 3,235 followers), real quotes from reviews, actual business hours. Never invent testimonials.
• Match the audience, not just the brand. A luxury brand targeting Gen Z needs a different page than one targeting executives, even with the same brand colors.
• Generate images that fit. Every AI-generated image should feel like it belongs to this specific business. No generic stock vibes.
• Handle multiple languages naturally. If the business operates in Spanish, write in Spanish. Don't translate — write natively.
• Respect disclaimers. If the business includes legal disclaimers in their content (e.g., cannabis clubs, financial services), include appropriate disclaimers in the landing page footer.
• Always show the research. Before presenting the design, share a brief summary of what you found. This builds trust and lets the user correct any misunderstandings before you build.