📦 その他コミュニティ

competitive-intelligence

Research your competitors and build an interactive battlecard. Outputs an HTML artifact with clickable competitor cards and a comparison matrix. Trigger with "competitive intel", "research competitors", "how do we compare to [competitor]", "battlecard for [competitor]", or "what's new with [competitor]".

⚡ おすすめ: コマンド1行でインストール(60秒)

下記のコマンドをコピーしてターミナル(Mac/Linux)または PowerShell(Windows)に貼り付けてください。ダウンロード → 解凍 → 配置まで全自動。

🍎 Mac / 🐧 Linux

mkdir -p ~/.claude/skills && cd ~/.claude/skills && curl -L -o competitive-intelligence.zip https://jpskill.com/download/22744.zip && unzip -o competitive-intelligence.zip && rm competitive-intelligence.zip

🪟 Windows (PowerShell)

$d = "$env:USERPROFILE\.claude\skills"; ni -Force -ItemType Directory $d | Out-Null; iwr https://jpskill.com/download/22744.zip -OutFile "$d\competitive-intelligence.zip"; Expand-Archive "$d\competitive-intelligence.zip" -DestinationPath $d -Force; ri "$d\competitive-intelligence.zip"

完了後、Claude Code を再起動 → 普通に「動画プロンプト作って」のように話しかけるだけで自動発動します。

💾 手動でダウンロードしたい(コマンドが難しい人向け)

1. 下の青いボタンを押して competitive-intelligence.zip をダウンロード
2. ZIPファイルをダブルクリックで解凍 → competitive-intelligence フォルダができる
3. そのフォルダを C:\Users\あなたの名前\.claude\skills\(Win)または ~/.claude/skills/(Mac)へ移動
4. Claude Code を再起動

⬇ .zip でダウンロード(推奨) ⬇ .skill 形式(上級者用) 元のソース ↗

⚠️ ダウンロード・利用は自己責任でお願いします。当サイトは内容・動作・安全性について責任を負いません。

🎯 このSkillでできること

下記の説明文を読むと、このSkillがあなたに何をしてくれるかが分かります。Claudeにこの分野の依頼をすると、自動で発動します。

📦 インストール方法 (3ステップ)

1. 上の「ダウンロード」ボタンを押して .skill ファイルを取得
2. ファイル名の拡張子を .skill から .zip に変えて展開(macは自動展開可)
3. 展開してできたフォルダを、ホームフォルダの .claude/skills/ に置く
- · macOS / Linux: ~/.claude/skills/
- · Windows: %USERPROFILE%\.claude\skills\

Claude Code を再起動すれば完了。「このSkillを使って…」と話しかけなくても、関連する依頼で自動的に呼び出されます。

詳しい使い方ガイドを見る →

最終更新: 2026-05-18
取得日時: 2026-05-18
同梱ファイル: 1

📖 Skill本文(日本語訳)

※ 原文(英語/中国語)を Gemini で日本語化したものです。Claude 自身は原文を読みます。誤訳がある場合は原文をご確認ください。

競合インテリジェンス

競合他社を徹底的に調査し、商談で活用できるインタラクティブなHTMLバトルカードを生成します。出力は、クリック可能な競合他社タブと全体的な比較マトリックスを含む自己完結型の成果物です。

仕組み

┌─────────────────────────────────────────────────────────────────┐
│                  COMPETITIVE INTELLIGENCE                        │
├─────────────────────────────────────────────────────────────────┤
│  ALWAYS (Web検索で単独で動作します)                              │
│  ✓ 競合製品の深掘り: 機能、価格設定、ポジショニング             │
│  ✓ 最新リリース: 過去90日間にリリースされたもの                  │
│  ✓ 自社リリース: 対抗するためにリリースされたもの                 │
│  ✓ 差別化マトリックス: 自社が勝る点 vs 競合が勝る点             │
│  ✓ 営業トークスクリプト: 各競合に対するポジショニング方法       │
│  ✓ ランドマイン質問: 競合の弱点を自然に明らかにする質問         │
├─────────────────────────────────────────────────────────────────┤
│  OUTPUT: インタラクティブなHTMLバトルカード                      │
│  ✓ 比較マトリックスの概要                                        │
│  ✓ 各競合のクリック可能なタブ                                   │
│  ✓ ダークテーマ、プロフェッショナルなスタイル                   │
│  ✓ 自己完結型HTMLファイル — どこでも共有またはホスト可能        │
├─────────────────────────────────────────────────────────────────┤
│  SUPERCHARGED (ツールを接続した場合)                             │
│  + CRM: 勝敗データ、クローズした商談における競合言及            │
│  + Docs: 既存のバトルカード、競合プレイブック                   │
│  + Chat: 社内情報、同僚からの現場レポート                       │
│  + Transcripts: 顧客との通話における競合言及                    │
└─────────────────────────────────────────────────────────────────┘

はじめに

このスキルを実行すると、コンテキストを尋ねられます。

必須:

どの会社にお勤めですか？（またはメールから検出します）
主な競合他社はどこですか？（1～5社）

任意:

最初にどの競合他社に焦点を当てたいですか？
競合他社と競合している特定の商談はありますか？
顧客から競合他社について聞いた不満点はありますか？

以前のセッションから販売者コンテキストが既にある場合は、確認して質問をスキップします。

コネクタ (任意)

コネクタ	追加されるもの
CRM	各競合に対する勝敗履歴、商談レベルの競合追跡
Docs	既存のバトルカード、製品比較ドキュメント、競合プレイブック
Chat	社内チャット情報（例: Slack） — チームが現場から聞いていること
Transcripts	顧客との通話における競合言及、提起された異議

コネクタがありませんか？ Web調査で十分です。製品ページ、価格設定、ブログ、リリースノート、レビュー、求人情報など、公開されているすべての情報源から情報を取得します。

出力: インタラクティブなHTMLバトルカード

このスキルは、以下の内容を含む自己完結型のHTMLファイルを生成します。

1. 比較マトリックス (ランディングビュー)

自社とすべての競合他社をひと目で比較できる概要です。

機能比較グリッド
価格比較
市場ポジショニング
勝率インジケーター（CRMが接続されている場合）

2. 競合他社タブ (クリックで展開)

各競合他社にはクリック可能なカードがあり、展開すると以下が表示されます。

企業プロフィール（規模、資金調達、ターゲット市場）
販売製品とポジショニング
最新リリース（過去90日間）
競合が勝る点 vs 自社が勝る点
価格情報
さまざまなシナリオに対応するトークスクリプト
異議処理
ランドマイン質問

3. 自社カード

自社リリース（過去90日間）
自社の主要な差別化要因
証明ポイントと顧客の声

HTML構造

<!DOCTYPE html>
<html>
<head>
    <title>Battlecard: [Your Company] vs Competitors</title>
    <style>
        /* Dark theme, professional styling */
        /* Tabbed navigation */
        /* Expandable cards */
        /* Responsive design */
    </style>
</head>
<body>
    <!-- Header with your company + date -->
    <header>
        <h1>[Your Company] Competitive Battlecard</h1>
        <p>Generated: [Date] | Competitors: [List]</p>
    </header>

    <!-- Tab Navigation -->
    <nav class="tabs">
        <button class="tab active" data-tab="matrix">Comparison Matrix</button>
        <button class="tab" data-tab="competitor-1">[Competitor 1]</button>
        <button class="tab" data-tab="competitor-2">[Competitor 2]</button>
        <button class="tab" data-tab="competitor-3">[Competitor 3]</button>
    </nav>

    <!-- Comparison Matrix Tab -->
    <section id="matrix" class="tab-content active">
        <h2>Head-to-Head Comparison</h2>
        <table class="comparison-matrix">
            <!-- Feature rows with you vs each competitor -->
        </table>

        <h2>Quick Win/Loss Guide</h2>
        <div class="win-loss-grid">
            <!-- Per-competitor: when you win, when you lose -->
        </div>
    </section>

    <!-- Individual Competitor Tabs -->
    <section id="competitor-1" class="tab-content">
        <div class="battlecard">
            <div class="profile"><!-- Company info --></div>
            <div class="differentiation"><!-- Where they win / you win --></div>
            <div class="talk-tracks"><!-- Scenario-based positioning --></div>
            <div class="objections"><!-- Common objections + responses --></div>
            <div class="landmines"><!-- Questions to ask --></div>
        </div>
    </section>

    <script>
        // Tab switching logic
        // Expand/collapse sections
    </script>
</body>
</html>

ビジュアルデザイン

カラーシステム

:root {
    /* Dark theme base */
    --bg-primary: #0a0d14;
    --bg-elevated: #0f131c;
    --bg-surface: #161b28;
    --bg-hover: #1e2536;

    /* Text */
    --text-primary: #ffffff;
    --text-secondary: rgba(255, 255, 255, 0.7);
    --text-muted: rgba(255, 255, 255, 0.5);

    /* Accent (your brand or neutral) */
    --accent:

📜 原文 SKILL.md(Claudeが読む英語/中国語)を展開

Competitive Intelligence

Research your competitors extensively and generate an interactive HTML battlecard you can use in deals. The output is a self-contained artifact with clickable competitor tabs and an overall comparison matrix.

How It Works

┌─────────────────────────────────────────────────────────────────┐
│                  COMPETITIVE INTELLIGENCE                        │
├─────────────────────────────────────────────────────────────────┤
│  ALWAYS (works standalone via web search)                        │
│  ✓ Competitor product deep-dive: features, pricing, positioning │
│  ✓ Recent releases: what they've shipped in last 90 days        │
│  ✓ Your company releases: what you've shipped to counter        │
│  ✓ Differentiation matrix: where you win vs. where they win     │
│  ✓ Sales talk tracks: how to position against each competitor   │
│  ✓ Landmine questions: expose their weaknesses naturally        │
├─────────────────────────────────────────────────────────────────┤
│  OUTPUT: Interactive HTML Battlecard                             │
│  ✓ Comparison matrix overview                                    │
│  ✓ Clickable tabs for each competitor                           │
│  ✓ Dark theme, professional styling                             │
│  ✓ Self-contained HTML file — share or host anywhere            │
├─────────────────────────────────────────────────────────────────┤
│  SUPERCHARGED (when you connect your tools)                      │
│  + CRM: Win/loss data, competitor mentions in closed deals      │
│  + Docs: Existing battlecards, competitive playbooks            │
│  + Chat: Internal intel, field reports from colleagues          │
│  + Transcripts: Competitor mentions in customer calls           │
└─────────────────────────────────────────────────────────────────┘

Getting Started

When you run this skill, I'll ask for context:

Required:

What company do you work for? (or I'll detect from your email)
Who are your main competitors? (1-5 names)

Optional:

Which competitor do you want to focus on first?
Any specific deals where you're competing against them?
Pain points you've heard from customers about competitors?

If I already have your seller context from a previous session, I'll confirm and skip the questions.

Connectors (Optional)

Connector	What It Adds
CRM	Win/loss history against each competitor, deal-level competitor tracking
Docs	Existing battlecards, product comparison docs, competitive playbooks
Chat	Internal chat intel (e.g. Slack) — what your team is hearing from the field
Transcripts	Competitor mentions in customer calls, objections raised

No connectors? Web research works great. I'll pull everything from public sources — product pages, pricing, blogs, release notes, reviews, job postings.

Output: Interactive HTML Battlecard

The skill generates a self-contained HTML file with:

1. Comparison Matrix (Landing View)

Overview comparing you vs. all competitors at a glance:

Feature comparison grid
Pricing comparison
Market positioning
Win rate indicators (if CRM connected)

2. Competitor Tabs (Click to Expand)

Each competitor gets a clickable card that expands to show:

Company profile (size, funding, target market)
What they sell and how they position
Recent releases (last 90 days)
Where they win vs. where you win
Pricing intelligence
Talk tracks for different scenarios
Objection handling
Landmine questions

3. Your Company Card

Your releases (last 90 days)
Your key differentiators
Proof points and customer quotes

HTML Structure

<!DOCTYPE html>
<html>
<head>
    <title>Battlecard: [Your Company] vs Competitors</title>
    <style>
        /* Dark theme, professional styling */
        /* Tabbed navigation */
        /* Expandable cards */
        /* Responsive design */
    </style>
</head>
<body>
    <!-- Header with your company + date -->
    <header>
        <h1>[Your Company] Competitive Battlecard</h1>
        <p>Generated: [Date] | Competitors: [List]</p>
    </header>

    <!-- Tab Navigation -->
    <nav class="tabs">
        <button class="tab active" data-tab="matrix">Comparison Matrix</button>
        <button class="tab" data-tab="competitor-1">[Competitor 1]</button>
        <button class="tab" data-tab="competitor-2">[Competitor 2]</button>
        <button class="tab" data-tab="competitor-3">[Competitor 3]</button>
    </nav>

    <!-- Comparison Matrix Tab -->
    <section id="matrix" class="tab-content active">
        <h2>Head-to-Head Comparison</h2>
        <table class="comparison-matrix">
            <!-- Feature rows with you vs each competitor -->
        </table>

        <h2>Quick Win/Loss Guide</h2>
        <div class="win-loss-grid">
            <!-- Per-competitor: when you win, when you lose -->
        </div>
    </section>

    <!-- Individual Competitor Tabs -->
    <section id="competitor-1" class="tab-content">
        <div class="battlecard">
            <div class="profile"><!-- Company info --></div>
            <div class="differentiation"><!-- Where they win / you win --></div>
            <div class="talk-tracks"><!-- Scenario-based positioning --></div>
            <div class="objections"><!-- Common objections + responses --></div>
            <div class="landmines"><!-- Questions to ask --></div>
        </div>
    </section>

    <script>
        // Tab switching logic
        // Expand/collapse sections
    </script>
</body>
</html>

Visual Design

Color System

:root {
    /* Dark theme base */
    --bg-primary: #0a0d14;
    --bg-elevated: #0f131c;
    --bg-surface: #161b28;
    --bg-hover: #1e2536;

    /* Text */
    --text-primary: #ffffff;
    --text-secondary: rgba(255, 255, 255, 0.7);
    --text-muted: rgba(255, 255, 255, 0.5);

    /* Accent (your brand or neutral) */
    --accent: #3b82f6;
    --accent-hover: #2563eb;

    /* Status indicators */
    --you-win: #10b981;
    --they-win: #ef4444;
    --tie: #f59e0b;
}

Card Design

Rounded corners (12px)
Subtle borders (1px, low opacity)
Hover states with slight elevation
Smooth transitions (200ms)

Comparison Matrix

Sticky header row
Color-coded winner indicators (green = you, red = them, yellow = tie)
Expandable rows for detail

Execution Flow

Phase 1: Gather Seller Context

If first time:
1. Ask: "What company do you work for?"
2. Ask: "What do you sell? (product/service in one line)"
3. Ask: "Who are your main competitors? (up to 5)"
4. Store context for future sessions

If returning user:
1. Confirm: "Still at [Company] selling [Product]?"
2. Ask: "Same competitors, or any new ones to add?"

Phase 2: Research Your Company (Always)

Web searches:
1. "[Your company] product" — current offerings
2. "[Your company] pricing" — pricing model
3. "[Your company] news" — recent announcements (90 days)
4. "[Your company] product updates OR changelog OR releases" — what you've shipped
5. "[Your company] vs [competitor]" — existing comparisons

Phase 3: Research Each Competitor (Always)

For each competitor, run:
1. "[Competitor] product features" — what they offer
2. "[Competitor] pricing" — how they charge
3. "[Competitor] news" — recent announcements
4. "[Competitor] product updates OR changelog OR releases" — what they've shipped
5. "[Competitor] reviews G2 OR Capterra OR TrustRadius" — customer sentiment
6. "[Competitor] vs [alternatives]" — how they position
7. "[Competitor] customers" — who uses them
8. "[Competitor] careers" — hiring signals (growth areas)

Phase 4: Pull Connected Sources (If Available)

If CRM connected:
1. Query closed-won deals with competitor field = [Competitor]
2. Query closed-lost deals with competitor field = [Competitor]
3. Extract win/loss patterns

If docs connected:
1. Search for "battlecard [competitor]"
2. Search for "competitive [competitor]"
3. Pull existing positioning docs

If chat connected:
1. Search for "[Competitor]" mentions (last 90 days)
2. Extract field intel and colleague insights

If transcripts connected:
1. Search calls for "[Competitor]" mentions
2. Extract objections and customer quotes

Phase 5: Build HTML Artifact

1. Structure data for each competitor
2. Build comparison matrix
3. Generate individual battlecards
4. Create talk tracks for each scenario
5. Compile landmine questions
6. Render as self-contained HTML
7. Save as [YourCompany]-battlecard-[date].html

Data Structure Per Competitor

competitor:
  name: "[Name]"
  website: "[URL]"
  profile:
    founded: "[Year]"
    funding: "[Stage + amount]"
    employees: "[Count]"
    target_market: "[Who they sell to]"
    pricing_model: "[Per seat / usage / etc.]"
    market_position: "[Leader / Challenger / Niche]"

  what_they_sell: "[Product summary]"
  their_positioning: "[How they describe themselves]"

  recent_releases:
    - date: "[Date]"
      release: "[Feature/Product]"
      impact: "[Why it matters]"

  where_they_win:
    - area: "[Area]"
      advantage: "[Their strength]"
      how_to_handle: "[Your counter]"

  where_you_win:
    - area: "[Area]"
      advantage: "[Your strength]"
      proof_point: "[Evidence]"

  pricing:
    model: "[How they charge]"
    entry_price: "[Starting price]"
    enterprise: "[Enterprise pricing]"
    hidden_costs: "[Implementation, etc.]"
    talk_track: "[How to discuss pricing]"

  talk_tracks:
    early_mention: "[Strategy if they come up early]"
    displacement: "[Strategy if customer uses them]"
    late_addition: "[Strategy if added late to eval]"

  objections:
    - objection: "[What customer says]"
      response: "[How to handle]"

  landmines:
    - "[Question that exposes their weakness]"

  win_loss: # If CRM connected
    win_rate: "[X]%"
    common_win_factors: "[What predicts wins]"
    common_loss_factors: "[What predicts losses]"

Delivery

## ✓ Battlecard Created

[View your battlecard](file:///path/to/[YourCompany]-battlecard-[date].html)

---

**Summary**
- **Your Company**: [Name]
- **Competitors Analyzed**: [List]
- **Data Sources**: Web research [+ CRM] [+ Docs] [+ Transcripts]

---

**How to Use**
- **Before a call**: Open the relevant competitor tab, review talk tracks
- **During a call**: Reference landmine questions
- **After win/loss**: Update with new intel

---

**Sharing Options**
- **Local file**: Open in any browser
- **Host it**: Upload to Netlify, Vercel, or internal wiki
- **Share directly**: Send the HTML file to teammates

---

**Keep it Fresh**
Run this skill again to refresh with latest intel. Recommended: monthly or before major deals.

Refresh Cadence

Competitive intel gets stale. Recommended refresh:

Trigger	Action
Monthly	Quick refresh — new releases, news, pricing changes
Before major deal	Deep refresh for specific competitor in that deal
After win/loss	Update patterns with new data
Competitor announcement	Immediate update on that competitor

Tips for Better Intel

Be honest about weaknesses — Credibility comes from acknowledging where competitors are strong
Focus on outcomes, not features — "They have X feature" matters less than "customers achieve Y result"
Update from the field — Best intel comes from actual customer conversations, not just websites
Plant landmines, don't badmouth — Ask questions that expose weaknesses; never trash-talk
Track releases religiously — What they ship tells you their strategy and your opportunity

Related Skills

account-research — Research a specific prospect before reaching out
call-prep — Prep for a call where you know competitor is involved
create-an-asset — Build a custom comparison page for a specific deal